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About Abel Odor

The Intersection of Art, Ethics and Natural Science

Abel Odor ProductsThe best all natural perfume brand, Abel, was founded by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume.   

With a consistent intensity, the beauty of all natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent that will continually evolve throughout the day. 

These amazing scents live on your skin, until they fade away. 


Abel's scents are natural, powerful and unisex. They're on a mission to blend the pleasurable world of perfume, with the conscious simplicity of nature.

LORDE Beauty and Cosmetics is the first US Boutique to offer these amazing parfums. 

Shop Abel at LORDE Beauty and Cosmetics.

About The Founder

Abel - FounderA former winemaker, with a penchant for scent and a holistic philosophy, it's no surprise Frances was looking for a modern natural perfume. If you know Frances, you wouldn't find it surprising that when she was unable to find one, she decided to take matters into her own hands.

Transfixed when she saw a video of master perfumer and fellow New Zealander Isaac Sinclair waxing lyrical about the similarities between perfume and wine, Frances knew she'd found her Nose.

Trained in Paris and Milan and based in Sao Paulo, Isaac plays commercial fine fragrance perfumer by day, and Abel Nose by night. For Isaac, working on Abel is a unique opportunity to create standout scents using the best (natural) ingredients in the world.

Abel launched it's first fragrance in 2013. Five years on and with a growing team and fan base, they bring the world’s cities a selection of natural unisex perfumes that are modern and long lasting (no compromises).


(Photos Courtesy Abel Odor)

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