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About Jenny Patinkin

The Art Of Lazy Perfection


Jenny Patinkin Brush CollectionDesigned to work in concert with her simple and clean makeup aesthetic, Jenny’s

Lazy Perfection makeup brushes make your beauty rituals faster, easier and prettier.

Lazy Perfection makeup brushes feel luxuriously soft to the touch and pick up just the right amount of makeup then bend and flex to fit the natural curves of the face, making a smooth and blended application virtually fool-proof.

These amazing makeup tools were created by Jenny Patinkin, a highly sought-after makeup artist, beauty expert, entrepreneur and author known for her Lazy Perfection approach to beauty. 

These tools are a favorite for all of us at LORDE.


Shop Jenny Patinkin at LORDE Beauty and Cosmetics.

About The Founder

Jenny Patinkin BioJenny Patinkin is a highly sought-after makeup artist, beauty expert, entrepreneur and author known for her Lazy Perfection approach to beauty.

As Chicago’s premier makeup artist, Jenny’s devoted clientele includes celebrities, high profile and everyday women who count on her for honest opinions, product expertise, and her in-depth technical know-how.

Her best selling book, Lazy Perfection, The Art of Looking Great Without Really Trying (Running Press/Hachette) was released in May, 2017.

Jenny appears regularly on network TV and prominent digital media channels educating people about beauty and makeup. Nationally recognized for her broad industry knowledge and expertise, she has been featured on Good Morning AmericaThe Today Show, The Rachael Ray Show, ExtraTV, HSNGoop.com, GlamourHarper’s Bazaar, HealthMarie Claire, Martha Stewart Living, People Style Watch, Real Simple and Self, among many others, and for over three years, Jenny served as an on-camera Beauty Expert at Joyus.com. 

Jenny has been retained by organizations such as Bell Flavors and Fragrances, NASCAR, The Women’s Athletic Club of Chicago, The Yacht Club of Chicago, YPO and more to speak and lead seminars.

(Photos Jenny Patinkin)

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